A global HVAC&R industry survey about the market for natural refrigerants has already received more than 700 responses from industry players worldwide about their expectations for CO2, ammonia and hydrocarbons. Results will be published in a “guide to natural refrigerants” and presented at the international workshop ATMOsphere Europe 2011 this October. R744.com provides a first insight and invites its readers to add their view.
Launched in March 2011, the global industry survey launched by marketing & communications specialist shecco aims to quantify the market for the natural refrigerants carbon dioxide, ammonia and hydrocarbons. More concretely, the “pulse” collects data about the HVAC&R industry’s evaluation of market shares, trends, as well as barriers & solutions to the uptake of natural working fluids. It similarly looks at policy, technology and policy trends that could affect market projections for the years to come.
“We are delighted by the high number of responses we have received so far. However, our aim is to collect at least 1,000 replies from all around the world to draw solid conclusions. We are especially looking at industry associations to get feedback from their members that could point to the challenges and opportunities for natural refrigerants. Additional input from South America, Africa and Oceania is also most welcome”, says Nina Burhenne, Marketing Manager shecco.
Take the survey now by clicking here.
First Results
So far, the online survey has attracted 720 responses from small (51%), large (30%) and medium-sized (19%) corporations. All types of organisations are represented, with manufacturers (47%) being the most represented group, followed by contractors (35%), suppliers (24%), and training providers / research (18%; for all multiple responses possible). They represent all fields of activity, led by commercial refrigeration (66%), industrial refrigeration (64%), stationary air-conditioning (49%) and industrial & commercial heating (35%; all multi-response possible).
Regarding geographic spread, responses mostly come from Europe (54%), North America (18%) and Asia (15%).
Adoption Rate: Initial results show that these three world regions are also among those expected to have the highest adoption rate for natural refrigerants in general. 75% of respondents expect Europe to lead the crowd in the next years with a “high potential” for natural working fluids. North America and Oceania / Australia show a slightly lower, but still high overall adoption potential. This is followed by Asia where most replies are split between “high potential” and “moderate potential”.
Information Level: A first analysis of results proves that there is a pronounced lack of information about the viability, benefits and handling of natural refrigerants. While most respondents show a very high level of awareness about the use of natural working fluids, the same is not true for the HVAC&R industry as a whole and towards consumers.
Other questions ask about the concrete barriers and strengths of natural refrigerants in the fields of technology & safety, training, psychology, legislation, costs and markets. Respondents are also asked to quantify the existing market for natural refrigerants in selected applications today and for the next 5 years.
The “guide to natural refrigerants” and ATMOsphere Europe 2011
Concrete results from the survey will be available as an electronic “guide” that not only analyses survey results but also provides additional market intelligence and policy insights for decision makers from industry and the political sphere.
Participants of the international workshop “ATMOsphere Europe 2011” will have exclusive access to initial findings during a presentation by shecco on 11 October.
Add your view
R744.com is calling on its readers to add their view about the potential of natural working fluids. Data of all respondents will be kept confidential but for those interested in receiving a free industry listing in the “guide”, as well as information regarding the existing natural refrigerant products and services, basic contact details are needed to ensure a correct listing in the right industry sector and national market. All industry representatives that do not have operations involving natural working fluids will benefit from receiving access to first data from the survey free of charge, which will otherwise not be publicly available.
“We are delighted by the high number of responses we have received so far. However, our aim is to collect at least 1,000 replies from all around the world to draw solid conclusions. We are especially looking at industry associations to get feedback from their members that could point to the challenges and opportunities for natural refrigerants. Additional input from South America, Africa and Oceania is also most welcome”, says Nina Burhenne, Marketing Manager shecco.
Take the survey now by clicking here.
First Results
So far, the online survey has attracted 720 responses from small (51%), large (30%) and medium-sized (19%) corporations. All types of organisations are represented, with manufacturers (47%) being the most represented group, followed by contractors (35%), suppliers (24%), and training providers / research (18%; for all multiple responses possible). They represent all fields of activity, led by commercial refrigeration (66%), industrial refrigeration (64%), stationary air-conditioning (49%) and industrial & commercial heating (35%; all multi-response possible).
Regarding geographic spread, responses mostly come from Europe (54%), North America (18%) and Asia (15%).
Adoption Rate: Initial results show that these three world regions are also among those expected to have the highest adoption rate for natural refrigerants in general. 75% of respondents expect Europe to lead the crowd in the next years with a “high potential” for natural working fluids. North America and Oceania / Australia show a slightly lower, but still high overall adoption potential. This is followed by Asia where most replies are split between “high potential” and “moderate potential”.
Information Level: A first analysis of results proves that there is a pronounced lack of information about the viability, benefits and handling of natural refrigerants. While most respondents show a very high level of awareness about the use of natural working fluids, the same is not true for the HVAC&R industry as a whole and towards consumers.
Other questions ask about the concrete barriers and strengths of natural refrigerants in the fields of technology & safety, training, psychology, legislation, costs and markets. Respondents are also asked to quantify the existing market for natural refrigerants in selected applications today and for the next 5 years.
The “guide to natural refrigerants” and ATMOsphere Europe 2011
Concrete results from the survey will be available as an electronic “guide” that not only analyses survey results but also provides additional market intelligence and policy insights for decision makers from industry and the political sphere.
Participants of the international workshop “ATMOsphere Europe 2011” will have exclusive access to initial findings during a presentation by shecco on 11 October.
Add your view
R744.com is calling on its readers to add their view about the potential of natural working fluids. Data of all respondents will be kept confidential but for those interested in receiving a free industry listing in the “guide”, as well as information regarding the existing natural refrigerant products and services, basic contact details are needed to ensure a correct listing in the right industry sector and national market. All industry representatives that do not have operations involving natural working fluids will benefit from receiving access to first data from the survey free of charge, which will otherwise not be publicly available.
MORE INFORMATION
By R744.com team (@r744)
Jun 21, 2011, 14:57
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