SB (Sustainable Brands)” are currently held in 12 cities in 11 countries around the world. For the first time, the Japanese & global SB communities are brought together in Tokyo next spring.
This year business leaders & professionals are gathered at SB to engage in a variety of discussions with the theme of "Activating Purpose". The “Purpose” discussed in this SB community can be defined as “mission” & “vision” that a brand itself has as well as its “ability to respond to society”.
A lot of thought leaders, brand innovators, designers, and global business leaders will gather to explore various topics and issues pertinent to sustainability.