For over 120 years, the IAA has been playing a decisive part in the development of the automobile. In doing so, it is constantly reinventing itself. IAA MOBILITY 2021 is being held in Munich for the first time, and with an entirely new concept – as a physical, attended event with a digital extension.
The IAA has a history stretching back over 120 years and more. Since it was launched in 1897, the IAA has been playing a decisive part in the development of the automobile, and it guarantees spectacular vehicle premieres and sustainable trends in technology. In doing so, it is continuously reinventing itself, as a leading international platform. That’s because the requirements for the mobility of tomorrow are constantly changing. The same goes for our brands and companies, who regularly present new products and services at IAA: Whether electric or conventionally-powered, whether pure driving fun or connected, automated urban mobility, whether sports car manufacturers or innovative service providers – at IAA, you will get a comprehensive picture of mobility. Today. Tomorrow. And beyond.