Japanese OEM and CO2 specialist Panasonic has revamped its Pro Partner Program for installers, allowing partners access to business and marketing support services, and enabling them to collect rewards redeemable against Panasonic products and online courses from the UK’s Building Engineering Services Association (BESA).
The new Pro Partner Program came into effect on August 2, replacing the old Panasonic Rewards scheme, which will end on August 31. “Existing PRO Club members automatically join the new scheme, and participants in the Panasonic Rewards scheme can easily switch and upgrade to take full advantage of the additional benefits of full PRO Partner membership,” Panasonic stated on its website.
Becoming a Panasonic Pro Partner offers installers benefits like: (up to) 7-year warranty, inclusion on Panasonic’s Installer Finder, up to GB£400 in business support, and enhanced reward points.
“We’re delighted to unveil this new enhanced trade partnership approach with the new PRO Partners program which takes effect from 2 August 2021,” said Richard Bishop, Head of Marketing for Panasonic UK and Ireland.
“This consolidation of our schemes into one, dedicated offering with an enhanced range of benefits has been developed in response to feedback from our highly valued PRO Club members,” Bishop added.
“From the outset, we’ve looked to offer a relationship that delivers useful, tangible rewards and a business partnership of real mutual value. This new scheme delivers on that promise, bringing the added benefit of being able to redeem points against BESA’s online courses, training, assessments and site cards. We also look forward to welcoming our rewards scheme members to the Panasonic PRO Partner family.”
The program will be available in four levels: installer, accredited Installer, pro partner and elite pro partner.
Panasonic has developed a unique direct expansion CO2 refrigeration system, and manufactures systems from small 2HP condensing units to large 80HP industrial systems.
The company has ambitious climate goals, and aims to convert 100% of its condensing units and racks to R744 by 2030.
“This consolidation of our schemes into one, dedicated offering with an enhanced range of benefits has been developed in response to feedback from our highly valued PRO Club members”
Richard Bishop, Panasonic
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